Neuromarketing: Neuroscience applied to the Corporate World
The brain child of Dr. Stephanie Thompson, Consultant Neuropsychologist, rentaguru provides 1 and 2 day corporate development courses and workshops employing cutting edge scientific research to inform business success (‘neuromarketing’).
The team of eminent Consultant Psychologists and Neuropsychologists provide stimulating, informative and memorable residential courses away from the hustle and bustle of city life. Non residential courses are also available.
What influences consumer decision making? What makes an advertisement effective?
“Neuromarketing”, coined by Ale Smidts in 2002, is a new field of marketing that uses scientific research to learn about important aspects of business success, such as decision making and effective advertising.
Scientists can glean business insight from studies investigating consumers' cognitive, affective, and sensorimotor responses to marketing stimuli. Imaging technologies such as functional magnetic resonance imaging (fMRI) can be employed to measure changes in brain activity, and/or sensors can be used to measure changes in physiological state (heart rate, respiratory rate) to ‘unpack’ the consumer’s decision making process.
Insight into the ‘mechanics’ behind consumer decisions and scientific education of effective marketing strategies could prove invaluable in increasing market effectiveness and profit margins.
In the eternal words of Sir Francis Bacon , 1957, “Knowledge is Power”
Residential Courses
Rentaguru provides residential weekend/two day corporate development courses on the Isle of Wight for 10- 40 delegates. Sleeping up to 22, with a combined number of up to 40 guests between two houses bridged by a full size tennis court, the unique manor houses provide ideal locations for uninterrupted presentations and workshops.
Conference and break-away rooms, large kitchens and lounges, dining tables to seat all guests in the same room, ensuite single/twin/double/queen rooms, full catering service, housekeeping, games rooms (pool table, table tennis), hot tubs.
Residential courses naturally provide additional opportunities for team building and morale boosting activities. There are a great number of ‘extra-curricular’ options available over the two day package, including country/coastal walks, fossil hunting, water/land sports, cultural tours, fine dining experiences, etc.
Example of Courses:
Increased success of Marketing Strategies
Perceptual Enhancement of Corporate Image and Brand(s)
Effective Communication skills (staff and consumer)
Leadership and Management development
Residential courses may be booked either per person or as ‘exclusive use’ (i.e. one company). Non-residential day courses, i.e. presentations and workshops by the Neuropsychology Team, are also available.
Please contact info@rentaguru.biz or telephone +44 (0) 1983 854777 for further information.